Chat allows for a personal, convenient and instant interaction between business and consumer, resulting in the consumer feeling more positive about the brand and more likely to go ahead with a purchase.
Proactive live chat allows businesses to proactively engage with their website visitors while they’re browsing, and spark a conversation with them. Once a website visitor has engaged in live chat, it gives the business the opportunity to ask for their name and contact details. If the website visitor leaves without making a purchase, the lead can be easily followed up at a later date.
Our software also allows pre-chat forms to be configured. This means that when a proactive chat has not been triggered, website visitors can enter their details to initiate a chat themselves. This can ask for criteria such as a name, email address and a phone number, so that it's easy to follow up or add these visitors to your sales funnel.
You wouldn’t leave your shop unattended, so why your website? Proactive live chat allows sales representatives to reach out to website visitors and assist them through the buying process. Our live chat software can be configured to send proactive chats to visitors based on certain criteria, such as their location, the web page they’re on or how long they’ve been browsing. This allows you to send highly targeted messages to your website visitors.
A huge 89% of consumers have stated that they want choices for how they contact customer support. As such, many businesses may be losing sales because they haven’t provided enough contact options. This is especially important for those with a younger target market, as younger generations prefer not to make phone calls, choosing to use digital methods of communication such as text, social media and live chat. This is particularly true for millennials, with 61% of consumers under the age of 24 admitting to intentionally avoiding making phone calls to businesses.
Consumer demands are changing. They don’t want to wait for a response - they expect it almost instantly. Live chat caters to these changing consumer demands by providing a live, instant platform for consumers to interact with a business. Particularly for competitive industries, potential customers will simply move onto the next competitor if they can’t get an instant response. In fact, 52% of consumers stated that they are likely to abandon an online purchase if they do not get answers quickly enough.
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